Nickelodeon to Celebrate 15th Annual Worldwide Day of Play

Go to any park, restaurant, or public space, and you’re all but guaranteed to see a child with their head buried in a smartphone or tablet. It’s a familiar scene, and one that’s inevitable in today’s technology-driven world. But Nickelodeon wants to remind parents and kids about the importance of good, old-fashioned play.

On Sept. 29, the popular children’s television network will host the 15th annual Worldwide Day of Play. The day, part of Nickelodeon’s ongoing health and wellness initiative, is intended to empower kids and families to lead more active lifestyles.

As part of the event, the network will host more than 4,000 live events hosted by local and national partners, such as the Afterschool Alliance and the Boys & Girls Clubs of America, and air complementary content on all five of its platforms, including Nickelodeon, Nick Jr., Nicktoons, TeenNick, and NickMusic.